Liverpool Official: Club Renews Partnership with EA, Focusing More on Women's Football Content

Liverpool have officially announced that EA SPORTS will continue as the club's official football simulation game partner, building on their long-term collaboration by connecting the worlds of football and gaming through original content, digital activities and fan experiences.

During the partnership, Liverpool and EA SPORTS have launched several successful campaigns, including the popular annual player ratings reveal series. The series has accumulated more than 115 million views and 6.6 million interactions across the Reds' social media channels.

The renewed partnership will continue collaboration across both the men's and women's teams, with a greater focus on Liverpool Women. Fans will see more EA SPORTS content centered around the women's team in the future, including activities from the AXA Melwood Training Centre.

The next stage of the partnership will also coincide with the launch of EA SPORTS FC™ 27, with Liverpool set to have a prominent presence in the new game.

Reds forward Rio Ngumoha was recently announced as an EA SPORTS FC global ambassador, alongside the club's new signing Barcola. Liverpool captain Virgil van Dijk leads the Reds' FC 27 ratings with 88, while Liverpool Women's new signing Natalia Ramos leads the women's squad with 82.

FC 27 will also provide fans with more new ways to represent and interact with the Reds in the game. The new shared football playground 'The Grounds' can host up to 100 players in the same space for interaction and competition, while players can also unlock personalised Liverpool × adidas items.

The FC 27 experience will also extend to matchdays at Anfield. Fans will have the chance to try the game in the fan zone before Liverpool Women's Merseyside derby on September 27 and before the men's home match against Manchester City on October 11.

Liverpool chief commercial officer Ben Latty said: "We are delighted to continue our partnership with EA SPORTS, a relationship that will extend beyond ten years."

"Over the years, we have launched many exciting campaigns and content together, while providing fans around the world with new ways to interact with the club through gaming."

"The most exciting part of this new phase is the opportunity to take the partnership even further. One important direction is placing greater emphasis on Liverpool Women. We want our partnership projects to represent the entire club, and we look forward to creating more women's football content and experiences with EA SPORTS."

"EA SPORTS has always been an excellent partner for the club, and we are excited to continue building on what has already been a very successful relationship."

EA SPORTS FC senior partnership marketing director James Salmon said: "We are extremely proud to continue our long-term partnership with Liverpool Football Club. Liverpool is defined by its rich history, global influence and one of the most passionate fan bases in world football."

"For more than ten years, we have been committed to bringing football and gaming closer together. We are delighted to continue this relationship across the entire club and build more meaningful connections with Reds fans around the world."