Manchester United Officially Announce SumUp as Biggest Sleeve Sponsor in Club History

Manchester United have finalized a new partnership, with a new company set to become the sleeve sponsor on the team's home and away shirts.

Manchester United announced a multi-million-pound sleeve sponsorship agreement with SumUp.

Manchester United's previous sleeve sponsorship agreement with DXC Technology expired this summer, with the deal reportedly worth around £20 million per season. The club has not disclosed the specific value of its new partnership with SumUp, but said it is the "largest sleeve partnership in the club's history."

The Old Trafford management team is delighted with the sleeve partnership with SumUp, which is another major commercial collaboration following the team's training kit sponsorship agreement with Betway.

SumUp is a UK fintech company headquartered in London. After returning to the Champions League, Manchester United has gained a more favorable position in commercial partnership negotiations.

Manchester United commercial director Mark Stewart-Armstrong said: "SumUp is a rapidly growing global company, and we are delighted to welcome them as Manchester United's official sleeve partner.

"This new agreement will support our commercial growth strategy and reflects the continued appeal of Manchester United as an ambitious brand seeking to reach audiences around the world."

"We look forward to working closely with SumUp to help them connect more closely with Manchester United's global fan base, use this world-class platform to tell their brand story, and support them as they begin a new chapter in their impressive growth journey."

Luke Griffiths, SumUp's Chief Commercial Officer and UK CEO, said: "Manchester United is one of the world's most iconic and widely supported clubs, with its fan base continuing to grow across generations and borders. Such extraordinary influence and passion make this partnership a perfect match."

"Football is about shared moments: watching matches with friends, traveling away to support the team, proudly wearing the shirt, and celebrating together wherever you are."

"From fans using SumUp personal accounts to easily manage and spend money, to the many businesses that add excitement to match days, SumUp is always part of these everyday moments that bring people together."

"Through this partnership, we hope to connect with Manchester United fans during these moments, help more people discover SumUp, and create experiences that bring fans greater satisfaction. We look forward to sharing Manchester United's energy, ambition, and spirit with fans around the world."

The Premier League has allowed additional shirt sleeve sponsorships since the 2017/18 season. In the following season, Manchester United announced Kohler as the club's first sleeve sponsor, with the two sides reaching a multi-year agreement.

After that agreement expired in 2022, DXC Technology became the team's new sleeve sponsor.