Liverpool's Shirt Sponsorship Worth £60 Million Annually, Most Expensive in Premier League History
08/09/2026 17:30:33 NeNaZavode
Liverpool have secured a record-breaking shirt sponsorship deal. Starting from the 2027-28 season, Turkish Airlines will become the Reds' new front-of-shirt sponsor, with the five-year contract worth more than £60 million per year.
Surpassing Standard Chartered
The new agreement will replace the existing sponsorship deal with Standard Chartered. More importantly, it sets a new record for Premier League shirt sponsorships, becoming the most expensive shirt deal in the league's history.
Commercial Value Reaches a New Level
Liverpool's commercial development has accelerated in recent years, and this agreement has pushed the club's single-season shirt sponsorship revenue to a new level. The five-year deal guarantees annual income of more than £60 million, giving the club greater confidence in commercial negotiations.
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