According to Tuttomercatoweb, Como have the conditions needed to challenge for the Serie A title and do not face the pressure carried by traditional giants.

Asked whether Como can join the Serie A title race, Como chairman Mirwan Suwarso said: “Winning is always better than losing.” He has repeatedly mentioned that Como reached the Champions League three years earlier than originally planned. Como have both strong financial resources and excellent planning ability.
People often say that league champions belong to the teams with the best defense. Como, coached by Cesc Fabregas, conceded the fewest goals in Serie A last season. Como did not rely on sitting deep defensively, but instead limited opponents by controlling possession for as long as possible. The team uses attacking play to drive its defense, and its style is also highly entertaining.
Como strengthened their squad this summer without losing any important players. Fabregas now has more options. For example, in the center-forward position, while the team already had last season's second-highest Serie A scorer Douvikas, they also signed Kean. Como also have several players capable of beating opponents with dribbling, giving them many of the conditions required for a title challenge.
Suwarso said: “It is still early, so enjoy this moment first.” Compared with Juventus and AC Milan, Como face less pressure. Even if Como ultimately fail to qualify for the Champions League, it would not be considered a failure, and this relaxed mindset could become an advantage for the team.
However, competing on two fronts could become a burden for Como.
Although the Champions League is a dream, Fabregas and Como's players are not used to playing a match every three days. Compared with the team's overall strength, this may be the biggest concern facing Como's Serie A title challenge.